Lids is known as the ultimate destination for hats. So much so, that people aren’t aware that they also sell jerseys just as exclusive. So, it was time to get eyes on their jerseys. We did this by creating an integrated international campaign that repositioned the brand from sportswear to streetwear. We worked with 5 fashion influencers and hip-hop’s #1 photographer, Cam Kirk, to style and capture Lids’ jerseys in their own ways. Personal style, streetwear, and jerseys come together to make a statement - to Make Them Look.

Anthem