S A N D E R S O N
F A R M S –
s a n d y

It’s the question we all dread: “what should we have for dinner?”. That’s where Sandy comes in – our AI chicken chatbot that we made from scratch. She lives on Sanderson Farms’ website to help customers figure out what chicken dish to make. They can ask her for tips, recipes and more, and she’ll respond live on the site. Essentially, she’s ChickenGPT.
Ask her for a recipe here!

🏆 Awards: 1x ADDY’s Gold

Case Study

SOCIAL

Made with:

ECD: Mike Hanley

CW: Hannah Lenkey

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