We helped Wish ATL on the release of their new sneaker: the So So Def Recordings x Adidas Trae Young 1s. This shoe was a collab between Adidas, Trae Young of the Atlanta Hawks, and Jermaine Dupri of So So Def Records. Between this iconic mashup and Atlanta being one of the world’s top sneakerhead destinations, we absolutely had to celebrate the sneaker made for the A in a big way.

🏆 Awards: 3x ADDY’s Gold, 2x ADDY’s Silver, 3x ADDY’s Bronze

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